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Services Québec

Events, Visual identity

Mandate

Erod Creative Agency assisted Services Québec des Laurentides and Services Québec de Laval in designing and producing an event dedicated to job retention in each of these regions. The agency was responsible for creating the visual signatures, producing communication materials, and coordinating the event, including managing registrations, supervising suppliers, and providing on-site entertainment. Each mandate was carried out in close collaboration with the regional team and employment assistance organizations in order to respond to distinct needs and realities.


Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design

Turquoise event banner with the words “Services Québec des Laurentides” in white letters, repeated across the entire width.
Hands holding a digital tablet displaying the colorful visual “Together for Job Retention – Working for Success,” with modern geometric shapes in the background.
Colorful name tags reading “Together for job retention” with a blue “Services Québec des Laurentides” cord, displayed next to a table easel marked “Table 14” with a modern geometric graphic design.
Large outdoor “Welcome” sign with downward arrow and “Together for Job Retention” logo, installed on the facade of a modern building, with colorful graphic banners featuring geometric designs.
Graphic mockup of a resource directory for job retention in the Laurentians, showing the cover and an inside page of the “Resource Directory – Working Together for Job Retention,” with a modern blue design and geometric elements.
Light blue event banner with the words “Services Québec Laval” in white letters, repeated across the entire width.
Silhouettes of two people looking at a tablet displaying a presentation entitled “Job Retention – Businesses” and “Focus on Job Retention,” with information on services and organizations specializing in employability.
Triangular table easels labeled “Focus on Job Retention” indicating “Table 01” and “Table 02,” with detailed schedule printed on the sides, in a modern blue and green design.
Large-format posters entitled “Cap sur le maintien en emploi” (Focus on job retention) with the message “Bienvenue” (Welcome), installed in an urban environment at night, in blue and green colors with a modern graphic design and directional arrows.
Hanging name badges “Cap sur le maintien en emploi” (Focus on job retention) for Jean Tremblay and Jeanne Tremblay, with role identification and table number, in green and blue colors and a modern graphic design.

Think

For each of the two mandates, Erod worked directly with regional teams to define the objectives, messages, and priorities specific to their territory. Given that familiarity with employment retention services and synergies between stakeholders vary from one region to another, it was essential to understand the current issues in each region and adapt the content and workshops accordingly. This strategic phase made it possible to tailor the tone, content, and experience to the reality of each regional office.


Create

We designed two distinct visual signatures, each rooted in regional identity and needs. For the Laurentians, the artistic direction evoked the cooperation and vitality of the region, accompanied by a resource directory given to participants. For Laval, the visual approach was more corporate, supported by information sheets designed for businesses and individuals. In both cases, Erod produced posters, digital visuals, signage, banners, easel tents, surveys, and presentation tools for the event.


Display

Our creative team handled the entire deployment for each event, including logistical coordination, registration management, supplier supervision, and on-site presence to support the regional team and assist with facilitation. We ensured consistent implementation of the visual signature, signage, and communication tools, guaranteeing a professional, seamless experience aligned with Services' mission.