2025 Franchising Campaign

To support Animo etc.’s growth, Erod first strengthened brand awareness by launching the “Where Animals Reign Supreme” campaign, an initiative that reinforced Animo etc.’s presence in the public’s mind and laid the groundwork for the franchising strategy.

Building on this momentum, we conducted an in-depth market analysis to establish a clear strategy aimed at increasing the visibility of the franchise model and attracting qualified candidates.

In a competitive market, our team positioned Animo etc. as a credible and inspiring option by relying on a precise understanding of the current franchisee profile.

We then rolled out a multichannel strategy, including targeted audiences on LinkedIn and Meta Business, acquisition through Google, and optimization of the landing page to meet investor expectations.

To address visibility and franchisee recruitment challenges for the brand, Erod focused on a strategic approach centered on differentiation and attracting qualified candidates.

We developed the advertising concept “A Heart for Animals and a Nose for Business,” which reflects the network’s care, passion, and entrepreneurial instinct.

To ensure strong reach, we also built a media plan combining digital advertising, institutional partnerships, and targeted placements.

The optimization of the landing page, enhanced with articles, newsletters, and feature stories, further strengthened the strategy and increased interest among potential candidates.

Erod highlighted Animo etc.’s human and approachable franchise model.

The strong presence of women franchisees became a powerful strategic angle, embodying an inclusive and inspiring network.

All communications were built around an authentic tone that stayed true to the brand’s personality.

This approach translated into a targeted rollout strategy: increasing awareness in priority regions, driving qualified traffic to the landing page, and building trust with entrepreneurs through authentic content.

By positioning Animo etc. as a homegrown brand partnering with other local brands, Erod strengthened its credibility and appeal among potential entrepreneurs in Quebec.

Result: stronger momentum around the franchise model and a notable increase in candidate engagement.