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Centre de recherche ViSÉ

Rollout Strategy, Advertising campaign

Mandate

The Centre de recherche ViSÉ at Collège Montmorency entrusted Erod with the creation of a brand identity that reflects its committed approach to social science research.

The mandate was to design a distinctive, accessible visual identity that aligns with the College’s brand ecosystem while allowing the Centre to establish its own unique personality.

Our team developed a comprehensive brand platform, including the logo, visual identity system, tagline, brand guidelines, and a series of digital and print communication tools designed to support the Centre’s day-to-day communications.

Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design

Application of the new Centre de recherche ViSÉ brand identity on a promotional tote bag designed by Erod.
Presentation of the new ViSÉ Research Centre brand identity on the Collège Montmorency website, designed by Erod.

Think

From the earliest stages of the project, the creative process centered on a key challenge: translating the rigor of academic research into a visual language that feels more human, accessible, and engaging.

Erod developed a brand approach that strikes a balance between institutional credibility and approachability. The goal was to enable the ViSÉ Research Centre to connect with both academic and community audiences while maintaining a strong and natural alignment with the Collège Montmorency brand ecosystem.

Create

To bring this vision to life, Erod created a visual identity inspired by the concepts of knowledge sharing, dialogue, and collaboration.

Key elements of the Collège Montmorency visual identity were reinterpreted through a warmer, more contemporary lens, particularly with a typographic system that emphasizes hierarchy and varied font weights to create rhythm and clarity.

The symbol itself draws inspiration from the lines of the College’s logo, reimagined as a more organic, circular composition that reflects exchange, connection, and the evolution of communities.

The colour palette combines structured shades of blue with more vibrant secondary colours, creating a visual identity that is both credible and inclusive.

Designed as a flexible visual system, the brand identity adapts seamlessly across reports, presentations, and the Centre’s digital communication tools.

Display

The visual identity was then extended across a range of print and digital materials, enabling the Centre de recherche ViSÉ to maintain a strong and consistent presence throughout all of its communications.

Designed to evolve alongside the Centre, the visual system streamlines the day-to-day use of its various communication tools while ensuring clear visual continuity across every brand touchpoint.