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Centre de recherche ViSÉ

Rollout Strategy, Advertising campaign

Mandate

The Centre de recherche ViSÉ at Collège Montmorency entrusted Erod with the creation of a brand identity that reflects its committed approach to social science research.

The mandate was to design a distinctive, accessible visual identity that aligns with the College’s brand ecosystem while allowing the Centre to establish its own unique personality.

Our team developed a comprehensive brand platform, including the logo, visual identity system, tagline, brand guidelines, and a series of digital and print communication tools designed to support the Centre’s day-to-day communications.

Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design

Application of the new Centre de recherche ViSÉ brand identity on a promotional tote bag designed by Erod.
Presentation of the new ViSÉ Research Centre brand identity on the Collège Montmorency website, designed by Erod.

Think

Our strategists defined the qualities of Animo etc. With boutiques in the heart of residential neighbourhoods, well-trained teams, involved owners, a wide range of local products and an inventory tailored to customers’ needs, Animo etc. had valuable assets that set it apart from the competition. The team identified the brand pillars and target audiences by tracking pet owner profile statistics. We conducted an audit that revealed the marketing and communication shortfalls, and found tactical solutions to resolve them.


Create

Our creative staff focused on the role that pets play in our lives. Since they’re an integral part of our families, we adore and spoil them. They take up a lot of room in our hearts… and our homes. The slogan “Where pets rule” was developed, with its double meaning. The brand’s humanity, accessibility and friendliness emerged, and the words reflected the silliness that pets inspire. Moving visuals, animated clips and radio spots were created and used.


Display

To reach all targets and goals, the campaign was broadcast on Facebook, Instagram and YouTube. The rollout schedule on radio and web TV was designed to generate maximum impact at key times throughout the year. The results were compelling: the presence of Animo etc. increased tenfold, and its clientele is more engaged than ever. The brand’s marketing actions now live up to its reputation.