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La Maison du bleuet

Brand strategy, brand Identity

Mandate

La Maison du Bleuet mandated Erod to develop a brand strategy that would help strengthen the company’s position as an authority on Lac-Saint-Jean wild blueberries. The objective: Redefine the company’s identity to make it stand out within its territory and among competitors, while also supporting its evolution and growth in Quebec and elsewhere in Canada. The mandate involved defining the brand personality, tone of communication and graphic environment, all of which serve as a foundation for the company’s communications, both online and at points of sale.

Services

Rollout Strategy, Web Design, Web Programming, Web Integration, Video Production, Digital Strategy, Advertising Strategy, Social Media Strategy

Three glass jars of artisanal jam from La Maison du Bleuet aligned on a gray background. From left to right:
An open jar of wild blueberry jam from La Maison du Bleuet with a spoon inside, accompanied by a cup of coffee and two buttered toasts on a white plate.
Two product packages from La Maison du Bleuet. On the left, a black box with a window showing dark chocolate covered blueberries, with the text
Two shopping bags side by side on a gray background. On the left, a beige bag with blue handles and the
A closed rectangular white box adorned with a wide blue ribbon wrapped diagonally around it. The ribbon features the name
Black and white image divided in two. On the left, a black box with the La Maison du Bleuet logo and the mention
A white letterhead with the
An image divided into four sections on a black background. Top left, a close-up of fresh blueberries. Top right, a single blueberry encircled on a light blue background. Bottom left, a white business card with the
Two cards arranged on a black background. At the top, a white thank you card with the La Maison du Bleuet logo and a handwritten message in French starting with
A person seen from the back, wearing a white t-shirt with the circular logo and the name
A black and white portrait of a person looking at the camera, wearing a dark apron over a light sweater. The apron clearly displays the
Five phone screens displaying Instagram posts for
An open brochure of La Maison du Bleuet on a black background, with a light blue top page displaying photos of blueberries and raspberries, a French quote about the simplicity of nature, and a white bottom page with the
A vertically divided image. The left section shows a close-up of numerous fresh blueberries, covered in a fine layer of frost or moisture. The right section contains French text:
A silver laptop rests on a blue-purple surface. The screen displays the homepage of the

Think

To begin with, our creative agency performed a strategic analysis to determine La Maison du Bleuet’s core identity and market position. The objective: Strengthen brand image and strategy by showcasing the company’s authenticity, roots, and artisanal know-how. This led to the creation of a clear and structured brand platform based on a distinctive personality and a warm, welcoming communication strategy. Finally, an overhaul of the graphic environment, inspired by the world of wild blueberries and artisanal production, brought everything together to support the company’s content creation and advertising.

Create

We developed strong and evocative branding that stayed true to the essence of La Maison du Bleuet. The colour palette was carefully chosen to enhance product displays and make an impact in points of sale. The entire visual identity was designed to reflect the authenticity and richness of wild blueberries, from package design (labels for jars, chocolate boxes, and other packaging), to the visual harmonization of digital and printed media.

Display

To maximize the reach of this transformation, we made sure that the client and their team had all the necessary tools at their disposal to easily facilitate the integration of the brand throughout the product lineup. Thanks to this complete update, the company now has a distinctive, compelling image that is both faithful to its roots and strongly supportive of its marketing goals.