Jardin2M

Rollout Strategy

Mandate

In a market where environmental awareness has become critical, rethinking Jardin2M’s identity involved an in-depth analysis of needs and trends. We did a deep dive into the dynamics of the tree-growing market, examined the competition and identified emerging opportunities.


Services

Rollout Strategy, Artistic Direction, Marketing Strategy, Consulting Service, Design-writing, Graphic Design, Video Production, Digital Strategy, Advertising Strategy, Social Media Strategy

Play
explanation of the new logo and brand image
animation of the logo created by erod
alternative logo created by erod
animation of the new colour palette created for the brand image
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Play
graphic design of highway sign to announce the new brand
graphic design of a street sign with new brand
graphic design of business cards for the new brand image
t-shirt and cap with new logo
web design mockup for new website
graphic design of street signs to announce new brand
graphic design of truck wrap with new branding

Think

In a market where environmental awareness has become critical, rethinking Jardin2M’s identity involved an in-depth analysis of needs and trends. We did a deep dive into the dynamics of the tree-growing market, examined the competition and identified emerging opportunities. Building on the scope of Jardin2M and its passion for making the environment greener, one tree at a time, we developed an action plan to position the company using a branding and rollout strategy.


Create

We drew inspiration from the company’s vision to shape a unique visual identity. The creation of this identity and the overall communication and graphic needs further depict the company’s mission. The new logo, for example, evokes the growth and vitality of nature, reflecting Jardin2M’s mission. The choice of colours, typography and graphic elements is carefully selected to demonstrate the company’s commitment to making Quebec greener. This visual identity is applied across a variety of media, including trucks displaying numerous ads, providing a consistent branding experience for customers.


Display

Jardin2M is being rolled out using a strategy designed to meet customers’ needs. An animated ad broadcast on digital TV allows us to highlight Jardin2M’s mission and values. At the same time, a digital campaign (Google and Meta), accompanied by monthly social media content and the distribution of newsletters, reinforces brand awareness, amplifying Jardin2M’s impact on the tree-growing market.