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Lakefield Cultural Space

Brand Identity

Mandate

The Township of Gore commissioned Erod creative agency and its team to develop the brand image for their new cultural venue, Lakefield Cultural Space.The goal was to give the venue a strong identity aligned with its artistic mission and local roots. The objective: to showcase its heritage architecture while positioning it as a modern, inclusive space for music, theatre, and comedy.  A distinctive visual platform was needed to enable the venue to shine within the community and become a permanent fixture in the regional cultural scene.

Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design

Promotional poster for Lakefield Cultural Space placed on the floor and man wearing a white T-shirt with the Lakefield logo on a staircase.
Image showing three stylized publications, inspired by social media interfaces, on a textured beige background, with a wavy red line running across the composition. Each card corresponds to a cultural announcement from the Lakefield Cultural Space – Gore
A bird's-eye view photograph of several red folding chairs arranged in rows on a dark floor. Each chair is marked with the Lakefield Cultural Space logo: a stylized white floral icon on the seat and the word “LAKEFIELD” accompanied by the words “Espace cu

Think

The absence of a defined brand image for this brand-new venue was hindering its emerging reputation and potential impact. It was therefore essential to develop an identity that would reflect both the richness of the building and the vision of the Township: to create a cultural space that is contemporary yet deeply rooted in the community. Erod led a strategic reflection to craft a coherent, accessible and inspiring visual language — one capable of bringing together artists, audiences and municipal stakeholders around a shared vibrant space.


Create

Given full creative freedom, Erod developed a modern brand identity that captures the spirit of the venue. The visual identity reflects both the warmth of its heritage and the vitality of its programming. Designed for versatility, the graphic environment works seamlessly across all platforms while preserving a strong visual coherence. The result: a distinctive identity for Lakefield Cultural Space. Both grounded and open to design and resonate with a diverse cultural audience.


Display

The brand new identity was deployed across a variety of media — posters, digital platforms and signage. Each element contributes to the venue's visibility and its connection to the local community. Lakefield Cultural Space now stands out with a strong, flexible and distinctive identity that is perfectly aligned with its cultural mission.