The Township of Gore commissioned Erod creative agency and its team to develop the brand image for their new cultural venue, Lakefield Cultural Space.The goal was to give the venue a strong identity aligned with its artistic mission and local roots. The objective: to showcase its heritage architecture while positioning it as a modern, inclusive space for music, theatre, and comedy. A distinctive visual platform was needed to enable the venue to shine within the community and become a permanent fixture in the regional cultural scene.