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Maison du Père

Brand Strategy

Mandate

The organization mandated Erod creative agency to create a brand strategy that reflects the vision of its leaders and boards. This vision brings together Maison du Père and its Foundation under a single, powerful and unified voice.


Services

Web Design, Web Programming, Brand Strategy, Artistic Direction, Consulting Service, Design-writing, Graphic Design, Social Media Strategy

New Maison du Père logo created by Erod, expressing a unified, contemporary identity that embodies the organization’s and foundation’s social mission.
Visual theme and graphic inspirations created by Erod to define Maison du Père’s brand identity, reflecting its human and trustworthy values.
Visual and typographic elements designed by Erod for Maison du Père, showcasing the brand’s coherence and clear visual language.
Photo highlighting Maison du Père’s committed volunteers, reflecting the values of solidarity and engagement promoted by the organization and its foundation through Erod’s new brand identity.

Think

Maison du Père was confronted with a key challenge: uniting its voice with the Maison du Père Foundation in order to stand out from the competition and build donor confidence. In such a competitive landscape, presenting a clear and unified identity was vital. Erod developed a comprehensive brand strategy based on the mission, vision, and values of both organizations.


Create

By creating a single unified voice, our team created lasting harmony and improved the brand recognition among donors and partners. This work led to a refreshed brand image, a complete website redesign, and strong visuals that reflect confidence and stability. The result: a consistent identity supported by a new website, a simple communication strategy and inspiring advertising ideas.


Display

To implement the brand strategy, Erod defined a distinct voice and a coherent tone. Among other things, our team supported senior management in developing a social media content strategy that enables them to effectively embody and disseminate key messages. The result: structured, credible communication that captures attention and builds trust among donors and partners.