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Mont Habitant

Digital Strategy

Mandate

Erod created a digital strategy aligned with the objectives of Mont Habitant, clearly defining key messages and precise market segmentation to effectively target families, students and active retirees, who are in a position to benefit the most from weekday promotions.


Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design, Digital Strategy, Advertising Strategy, Social Media Strategy

A young skier in a purple jacket and another in an orange jacket are standing face to face on skis, on a snowy ski slope with the Mont Habitant logo visible.
The image shows two parts. On the left, a detail of a colorful retro ski jacket (pink, turquoise, purple) with a Mont Habitant tag. On the right, against a blue background, the text reads:
Two promotional posters for Mont Habitant on a yellow background. On the left, a contest announcement to win 4 evening ski passes featuring a skier in action. On the right, an advertisement for a camp at Habitant from December 27th to 30th, 2024 for skier
On the left, a phone displays Mont Habitant's Instagram profile with their logo, the number of followers, following, and posts, as well as previews of their recent posts. On the right, a close-up shows part of a yellow quilted ski jacket with three differ
Outdoor advertisement for Mont Habitant using a nostalgic 80s theme to promote special prices, featuring a skier in a retro style as the main visual element.
Divided image featuring a promotional offer from Mont Habitant for family ski packages (3 day tickets for $99) on an outdoor billboard, juxtaposed with the brand's distinctive logo (a smiling sun wearing ski goggles) on a red background.

Think

With increasing competition in the ski resort industry, Mont Habitant called our creative agency to help optimize their digital strategy and reach a larger, more targeted audience. The goal was clear: boost the image of the resort, develop a powerful visual signature and strengthen engagement on social media. An in-depth strategic analysis identified three priority segments: families, students, and active retirees. To further refine our targeting, IDs from visitors to other resorts last winter allowed us to expand our audience. Each message was crafted to resonate with the targets, by highlighting the distinctive strengths of Mont Habitant: affordable rates, a family-friendly atmosphere, shorter waiting lines and well-preserved snow. This approach was developed to create a tangible impact on traffic to the resort.


Create

Erod developed an engaging and dynamic digital campaign, aligning artistic direction with content strategy. There was a strong focus on advertising ideation, with a distinctive visual approach to highlight Mont Habitant’s promotions and activities. Three targeted carrousels were created to meet the needs of each segment. The campaign used a nostalgic tone, evoking “1980s prices”, to reinforce perceived accessibility. At the same time, a UGC campaign allowed for images and videos captured by creators to be integrated. This authentic content helped create a strong bond with the community.


Display

The digital strategy was displayed over a period of three months, through the peak winter season. Targeted diffusion on social media, most notably via Meta and TikTok, maximized reach among the target clientele. The results were telling: a significant rise in engagement, increased traffic to promotional offers and improved brand recognition. The UGC, integrated into the advertisements, reinforced the performance and authenticity of the message. For the first time, Mont Habitant adopted a structured digital strategy, which marked a turning point in its marketing positioning and consolidated its place as the ultimate winter destination for families, students, and active retirees.