Join our community and take a look at our projects!

Plaisirs Gastronomiques

Brand Identity

Mandate

The Cochonnailles sausage brand, produced by Plaisirs Gastronomiques, partnered with Erod creative agency to refresh its packaging design. The goal was to give the brand a more dynamic, eye-catching look while standing out in a competitive environment. Our approach: strengthen Cochonnailles’ presence in grocery stores, modernize its visual style, and preserve its DNA. 

Services

Creative Direction, Artistic Direction, Marketing Strategy, Consulting Service, Graphic Design

Packaged Cochonnailles sausages, colorful labels in yellow, red, green, and orange, flavors honey and garlic, herbes de Provence, tomato basil, arranged on pink background, top view.

Think

A brand image that was difficult to adapt and visually discreet in a competitive environment was hindering Cochonnailles' ability to stand out in grocery stores. It became essential to rethink its identity to make it more flexible, impactful, and relevant. Erod therefore initiated a strategic approach aimed at promoting a more contemporary, distinctive, and consistent visual language that respects the brand's heritage and customer loyalty.


Create

With the intention of preserving the brand's central element, the iconic pig, Erod undertook a complete overhaul of Cochonnailles' image. By modernizing this key symbol, the team brought a fresh new energy to the visual identity without breaking with the brand's established recognition among consumers. The result: a renewed brand with a stronger, more contemporary and dynamic presence that retains its core values.


Display

The approach focused on structuring the label’s information, giving the brand more space, and boosting its visibility on shelves. A refreshed colour palette now allows the brand to stand out more clearly in its competitive environment, while facilitating future variations. The result: a refreshed, modern, and dynamic graphic identity that preserves the brand’s roots while asserting its uniqueness.