Colossale

Branding

Mandate

Since the brand name is brimming with personality, it was our role to give it a strong visual identity. The name “Colossale,” based on the word “colosse” (colossus, or giant, in English) and “sale” (the English word for “vente”), depicts the new software as the only one that offers a comprehensive solution, given its immense possibilities. The proposed positioning really lays the groundwork. It simply and clearly describes what the new integrated management solution offers its customers: a simplified day-to-day.


Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design

Think

A site visit marked the start of this new mandate for our creative team. The inspiration sparked by the owners’ history and passion—along with the unique experience produced by the space, decor, materials and furniture selected—set the table for creating a brand that expresses the distinctiveness of the restaurant.

Create

The branding focuses on 1960s Tuscany and clearly conveys that story. The warmth of the colours, the rich textures, the inviting images of food preparation, fresh products and exquisite dishes: the smallest details bring this exceptional restaurant’s world to life.

Display

Both inside and out, the A Mano Trattoria brand extends over signage, windows, menus, decor, and the outstanding experience offered to guests. The website provides an overview of this eclectic and colourful Italian experience. It reflects the founders, who have created a space that promotes personal encounters and multisensorial experiences.