Since the brand name is brimming with personality, it was our role to give it a strong visual identity. The name “Colossale,” based on the word “colosse” (colossus, or giant, in English) and “sale” (the English word for “vente”), depicts the new software as the only one that offers a comprehensive solution, given its immense possibilities. The proposed positioning really lays the groundwork. It simply and clearly describes what the new integrated management solution offers its customers: a simplified day-to-day.
