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Hôtel Quintessence

Branding

Mandate

Refine the brand identity of Hôtel Quintessence, a four-season destination in the world-class Laurentians. 

Reflect the luxurious experience with imaginative content on digital platforms to strengthen the touristic appeal across North America.

Services

Artistic Direction, Consulting Service, Design-writing, Graphic Design, Digital Strategy, Advertising Strategy, Social Media Strategy

Gold logo for the Quintessence Hotel in Tremblant, Quebec. The logo features a stylized letter Q with a curve evoking a wave, followed by the hotel's name and location.
Winter ambience at Hotel Quintessence, Tremblant, with a view of the building from a snow-covered window and a close-up of a colorful gourmet dish.
A couple relaxes in an outdoor Jacuzzi overlooking the lake at sunset at the Quintessence Hotel, Tremblant. A second image shows a boat sailing on the peaceful lake at dusk.
High-end stationery design for the Quintessence Hotel in Tremblant, including a letterhead with the gold logo embossed on a beige background.
A couple toasts with wine on a wooden terrace overlooking the mountains at Hotel Quintessence, Tremblant. A second image shows a luxurious room with a king-size bed, fireplace and panoramic windows overlooking the landscape.
Advertising for the “Aqua” experience at Hôtel Quintessence Tremblant, featuring a person jumping off a dock into a lake, with boat ride and picnic options.
Tartar served at Tremblant's La Quintessence restaurant, accompanied by one of the restaurant's coasters.
Breakfast menu from La Quintessence restaurant in Tremblant, Quebec. The menu features a variety of classic and creative dishes, including eggs Benedict, omelettes, bagels and more.
Two Spa Sans Sabots menus detailing massages, facials, body treatments, and foot care. A woman on the left assumes a yoga position on the dock.
Instagram post from Hôtel Quintessence in Tremblant featuring the Spa Sans Sabots. The publication includes photos of a facial massage, a person in an outdoor thermal bath, a person rowing on a lake and the spa logo. The text invites you to discover North

Think

Refocus on the primary mission of Hôtel Quintessence: to give all guests a memorable and exclusive experience.

Refresh the visual identity of its three entities: Hôtel Quintessence, the La Quintessence restaurant and Spa Sans Sabots.

Showcase this 5-star jewel from the Laurentians with a digital strategy that maximizes bookings from American and Canadian tourists.

Create

Develop all the entities' logos and provide an updated color palette specific to each.

Create distinctive icons to better guide the digital experience.

Design a complete brand book with logos and usage for each entity, communication tone and philosophy, typographies, imagery and illustrations, layout of printed and digital material, etc. 

Display

Implementation of a large-scale digital campaign to reach North American tourists.

Deployment of the campaign on social media, via Google products and geo-targeting.

Management of Facebook and Instagram pages.