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Summer Campaign 2025

St-Hubert Rotisseries

Mandate

Faced with new local competition, St-Hubert rotisseries in the Laurentians needed to not only maintain their reputation, but also strengthen their relationship with their customers in order to retain their loyalty.

Erod developed a comprehensive strategic approach combining signage, social media, print and digital advertising, and targeted local initiatives. The goal: to generate lively, personalized content and deliver distinctive messages that resonate with the community.

Services

Rollout Strategy, Creative Direction, Artistic Direction, Consulting Service, Design-writing, Graphic Design, Video Production

Woman sitting on a wooden dock by a lake, seen from behind, holding a St-Hubert burger. A large yellow St-Hubert box is placed next to her, along with a glass of water. The background shows a blue lake and forest under a sunny sky.
Montage of two newspaper pages showing printed advertisements for St-Hubert. On the left, an ad with the slogan “A classic cannot be replaced” accompanied by a photo of hands sharing pieces of chicken. On the right, an advertisement entitled “Our summer c
Man sitting on an oversized red Adirondack chair in a sunny park in Sainte-Adèle, holding yellow St-Hubert boxes placed on the armrest. He is wearing a black t-shirt, denim shorts, a cap, and sunglasses.
Montage of two images related to St-Hubert. On the left, a yellow sticker on a storefront window reads: “Ste-Adèle — Involved in your community for over 50 years!” On the right, a scene at a restaurant counter where a person receives a yellow and red St-H

Think

Faced with new local competition, St-Hubert rotisseries in the Laurentians needed to not only maintain their reputation, but also strengthen their relationship with their customers in order to retain their loyalty.

Erod developed a comprehensive strategic approach combining signage, social media, print and digital advertising, and targeted local initiatives. The goal: to generate lively, personalized content and deliver distinctive messages that resonate with the community.


Create

Our team designed a campaign focused on the very essence of St-Hubert: the timeless comfort of its classics. Building on its 40-year history in the region, the campaign celebrated the community's attachment to its iconic restaurant.

Faced with the arrival of a new competitor, differentiating messages such as “The only rooster in town” and “A classic cannot be replaced” reaffirmed St-Hubert as an essential and unrivaled reference in the Laurentians. 

What was the reaction? A high-profile campaign that strengthened local awareness, consolidated ties with residents, and positioned St-Hubert as the first choice, despite the competition.

Display

To bring the strategy to life, we deployed a multi-channel plan designed to promote St-Hubert wherever its customers are. On the road with impactful highway signage, online with engaging videos, contests, and carousels, and in local media with print ads.

Retargeting and storytelling initiatives helped build loyalty among existing customers, highlighting the history of the restaurants and the franchisees' involvement in their communities.

The result? A multi-channel campaign that generated significant reach, strengthened customer relationships, and positioned St-Hubert as THE rotisserie of choice in the region.